In the Social Settings tab of Campaign Details, you will see three text box settings for Follow-us links for Facebook, Twitter, and Instagram. These settings are optional, but useful if you wish to share your social media profiles with your end users, and build a more intimate connection. If you have set social follow-us links at the brand level, then new campaigns will by default show the brand Facebook, Twitter, and Instagram URL links in the corresponding text boxes.
Once a Follow-us link has been entered in the text box and your campaign saved, a nice icon image will appear at the bottom of all webpage experiences (RSVP site, QR page, mobile self-registration site, media page) and emails. The icon image is fashioned after the signature look of each social media, and links the end user to your social media site, where they can read current updates and "follow" to sign up for future updates.